Importance of a good concealer can never be underestimated,a foundation does helps to provide even skin tone but a concealer helps to provide coverage for main areas like under eyes, acne,around the lips , nose etc.. therefore concealer has lots of uses. Choosing the right one can be troublesome task as well because wrong concealer shade/texture means game over according to me. It’s always ideal to use a concealer which is according to your skin shade if not using for highlighting purpose . I own the much hyped Maybelline fit me concealer in the shade sable sand 20 , lets see how it worked for me..
The Maybelline fit me concealer comes in slim long transparent plastic tube with a black cap. A sponge tip applicator is attached with the black cap, and I personally love these types of applicators as it makes the application quite easy. The shade name with number is written on the bottom and on the side of the tube. Overall the packaging is simple, sleek and travel friendly.
Maybelline counters and online.
My take on the product:-
Pigmentation/ Shade/Coverage/Staying power/ texture:
Ever since Maybelline launched its fit me concealers in India, makeup lovers are raving about it. I have heard people calling this concealer as a dupe of NARS radiant creamy concealer , curious like always I purchased this concealer. I picked up the shade sand sable 20 which is the nearest shade for my NC30 skin tone, it’s a medium skin shade with slight yellow undertones and is quite apt for fair to medium skin tones . I am impressed with its pigmentation as well , it provides medium to buildable coverage which helps to hide acne marks, dark spots plus works amazing for brightening under eyes.Once applied it blends efficiently as well.
Since its consistency is extremely creamy and light, it does not provide a caked up look . One needs to set this concealer with a setting powder or compact powder in order to avoid creasing and to improve the longevity .Blessed with oily skin, this pretty fit me concealer stayed for good 6-7 hours which is not bad at all. Considering the price factor , it does have amazing qualities in it. The downside is that they have only 3 shades available in the Indian market out of which 2 shades favors fair skin tone .
If you are big fan of liquid creamy concealers then the fit me concealer is a must have product in your kit however do not expect full coverage from this product. It’s one of those concealers which can used as an highlighter since it does have brightening effect on skin. It stays matte, covers dark spots, does not settle into fine lines, has good staying ability and is price friendly. I have already ditched other concelers in my kit because of this one and totally loving it.